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Info /  Work at Menasha Packaging

Client / Starbucks & Costco

Role / Concept, Structural Design, Mock-Up & Instruction sheet

Product Info / https://www.costco.com/starbucks-via-instant-colombia-coffee%2c-medium-roast%2c-26-count.product.100377118.html

Responsipak

Responsipak is a project to innovate sustainable and

plastic-free packages that Menasha Packaging is trying to accomplish.

The main goal is to reduce the waste of plastic

and create an environment-friendly package for the world. 

One of the projects I was involved was to create an alternative package for Starbucks Via ® Instant Coffee which has launched in Costco in 2021. This project was the first Responsipak that Menasha has ever introduced to the market!

The Original Package

starbucks-via-instant-starbucks-colombia-26-count-547289_1500x1500.jpeg
starbucks-via-instant-starbucks-602290_1500x1500.jpeg
 

Other option we purpose

2819A01885 CWI Starbucks Via Pallet Program- Sustainable Option A_Back.png
2819B01885 CWI Starbucks Via Pallet Program- Sustainable Option B_front.png
2819B01885 CWI Starbucks Via Pallet Program- Sustainable Option B_Back.png
2819A01885 CWI Starbucks Via Pallet Program- Sustainable Option A_front.png

We tried to duplicate the original package and play around with the product layout.

2819C01885 CWI Starbucks Via Pallet Program- Sustainable Option C_front.png
 

Final Design

MP20003450 Starbucks Via 5th Panel Showcase Carton Rendering R2.jpg
MP20003450 Starbucks Tray Isolated View.jpg
MP20003450 Starbucks VIA INSTANT Pallet Isolated Image.jpg

3D Rendering Credit: Jim O'Connor

Assembly 

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After the first lunch

With the success of the new plastic-free package,

clients requested for more environmentally friendly package.

Hopefully, we could see more and more Responsipak in the market!

 

Version two

For the second version, we made some small adjustment to the design.

Giving package a simple looks and making the assembly process more efficiency.

New Prototype

For the new version, client agreed to take out the filler and reduce the height.

Customers could get an idea of the accurate size of the product through

the package size they purchase.

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V2-back.png
 

Detail Adjustment

The lock style of the bottom package has change to make the set-up faster for loading the products.

Without the filler, the top of the package was able to switch to the machine seal top which could improve the production process and time. 

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Insert Adjustment

We also improved the insert of the tray to hold the package better.

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Final design V2

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Final design V2

imageService.jpeg
MP21101926  Starbucks Via 5th Panel Showcase Carton Views Isolated.png
MP21101926_Starbucks Pallet Isolated.png
MP221101926 Starbucks 14ct Tray Isolated.png

3D Rendering Credit: Jim O'Connor

 There are more Responsipak design projects that I worked on.

Coming soon!