Responsipak

Responsipak is a project to innovate sustainable and plastic-free packages that Menasha Packaging is trying to accomplish. The main goal is the reduce the waste of plastic and create an environment-friendly package for the world.

One of the projects I was involved is to create an alternative package for Starbucks Via ® Instant Coffee which has launched in Costco in 2021.
This project is the first Responsipak that Menasha has ever introduced to the market!

Client: Starbucks & Costco

Role: Structural designer, Concept, Mock-Up & Instruction Sheet

The Original Package

starbucks-via-instant-starbucks-colombia-26-count-547289_1500x1500.jpeg

Other option we purpose

2819A01885 CWI Starbucks Via Pallet Program- Sustainable Option A_Back.jpg

2819A01885 CWI Starbucks Via Pallet Program- Sustainable Option A_front.jpg

2819C01885 CWI Starbucks Via Pallet Program- Sustainable Option C_front.jpg

2819B01885 CWI Starbucks Via Pallet Program- Sustainable Option B_Back.jpg

2819B01885 CWI Starbucks Via Pallet Program- Sustainable Option B_front.jpg

Final Design

MP20003450 Starbucks Via 5th Panel Showcase Carton Rendering R2.jpg

MP20003450 Starbucks Tray Isolated View.jpg

MP20003450 Starbucks VIA INSTANT Pallet Isolated Image.jpg

Credit: Jim O'Connor

Assembly

螢幕快照 2021-10-04 下午11.46.46.png

Next Step

After the first lunch, there are some requests for Revisions.
The second version is coming soon!

Other Responsipak projects