Responsipak is a project to innovate sustainable and plastic-free packages that Menasha Packaging is trying to accomplish. The main goal is the reduce the waste of plastic and create an environment-friendly package for the world.
One of the projects I was involved is to create an alternative package for Starbucks Via ® Instant Coffee which has launched in Costco in 2021.
This project is the first Responsipak that Menasha has ever introduced to the market!
Client: Starbucks & Costco
Role: Structural designer, Concept, Mock-Up & Instruction Sheet
The Original Package
Other option we purpose
Credit: Jim O'Connor
After the first lunch, there are some requests for Revisions.
The second version is coming soon!
Other Responsipak projects