Responsipak

Responsipak is a project to innovate sustainable and plastic-free packages that Menasha Packaging is trying to accomplish. The main goal is the reduce the waste of plastic and create an environment-friendly package for the world. 

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One of the projects I was involved is to create an alternative package for Starbucks Via ® Instant Coffee which has launched in Costco in 2021. 
This project is the first Responsipak that Menasha has ever introduced to the market!

Client: Starbucks & Costco

Role: Structural designer, Concept, Mock-Up & Instruction Sheet 

The Original Package

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Other option we purpose

Final Design

MP20003450 Starbucks Via 5th Panel Showcase Carton Rendering R2.jpg
MP20003450 Starbucks Tray Isolated View.jpg
MP20003450 Starbucks VIA INSTANT Pallet Isolated Image.jpg

Credit:  Jim O'Connor

Assembly 

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Next Step

After the first lunch, there are some requests for Revisions.
The second version is coming soon!

Other Responsipak projects

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