Responsipak is a project to innovate sustainable and plastic-free packages that Menasha Packaging is trying to accomplish. The main goal is the reduce the waste of plastic and create an environment-friendly package for the world. 


One of the projects I was involved is to create an alternative package for Starbucks Via ® Instant Coffee which has launched in Costco in 2021. 
This project is the first Responsipak that Menasha has ever introduced to the market!

Client: Starbucks & Costco

Role: Structural designer, Concept, Mock-Up & Instruction Sheet 

The Original Package


Other option we purpose

Final Design

MP20003450 Starbucks Via 5th Panel Showcase Carton Rendering R2.jpg
MP20003450 Starbucks Tray Isolated View.jpg
MP20003450 Starbucks VIA INSTANT Pallet Isolated Image.jpg

Credit:  Jim O'Connor


螢幕快照 2021-10-04 下午11.46.46.png

Next Step

After the first lunch, there are some requests for Revisions.
The second version is coming soon!

Other Responsipak projects

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